Immersive Design Experience
Where Imagination Meets Precision
Crafting Experiences Beyond the Blueprint
At Archtur, design isn’t just a visual — it's an experience. Our Immersive Design Experience empowers clients to walk through their future spaces before a single brick is laid. By combining creative storytelling with cutting-edge technology, we transport our clients into hyper-realistic environments that enhance understanding, fuel confident decision-making, and evoke emotional connection. Whether it’s a landed home, conservation shophouse, or commercial flagship, our clients are equipped to feel, explore, and refine their spaces with clarity.
Try Our Immersive Experience Design Below!
Technological Innovation & VR Capabilities
At the core of our immersive experience is a deliberate investment in future-ready tools—from 9D Virtual Reality headsets to interactive 360° digital walkthroughs. Our in-house tech suite blends architectural precision, AI-enhanced environments, and cinematic visuals, allowing our clients to interact with scale, materials, lighting, and layout in real-time.
Designing Tomorrow, Today
By integrating immersive technologies into the architectural process, we enhance the client journey at every stage—from concept to completion. Clients can now:
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Explore proposed designs in real scale.
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Experience lighting conditions across different times of day.
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Simulate flow, function, and spatial relationships.
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Make informed design changes before construction begins.
This not only reduces errors and abortive work, but also aligns stakeholders around a shared, tangible vision.
Why Integrate Immersive Design Experience In Our Projects?
Client Clarity & Confidence
Design decisions are no longer made on flat paper or guesswork. Clients fully see and feel their spaces before building begins.
Faster, Better Decision Making
Real-time visualizations eliminate ambiguity and reduce revision cycles during the design process.
Aligned Stakeholder Collaboration
Developers, homeowners, consultants, and contractors gain a shared understanding—accelerating approvals and buy-ins.
Reduced Risk of Costly Errors
By visualizing construction details upfront, we minimize change orders and avoid misinterpretation on site.
Our Immersive Design Journey
01
Discovery & Concept Modelling
Initial sketches and massing models translated into 3D schematic representations for early feedback.
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Interactive Design Refinement
Clients participate in real-time model reviews, altering layouts, materials, and features on the fly.
03
Virtual 360° Walkthroughs
Navigate the space at human scale, experiencing finishes, lighting, and flow across devices or browsers.
04
VR Studio Experience
In-office or on-site VR immersion where clients don headsets to interact with their future space in stunning detail.
05
Stakeholder Review Sessions
Joint reviews with consultants, builders, and project managers using immersive visuals to align technical interpretations.
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Pre-Construction Visual Audit
A final virtual review before ground is broken—ensuring design is locked, documented, and confidently approved.
Who We Are
Archtur was founded by Jonathan Lim, a registered architect and an accredited interior designer in Singapore, recognised by the Society of Interior Designers Singapore (SIDAC). With extensive experience across architecture, development and main contracting, he has led diverse projects in residential, commercial, hospitality, industrial and institutional sectors. The firm is known for its grounded approach—identifying real-world gaps before designing—and applies a user-centric framework of Explore, Empathize, Envision, Experiment and Execute to create meaningful, adaptive spaces. Backed by expertise in architecture, structural and M&E systems, construction and local regulations, Archtur delivers enduring, functional designs.
Our Accreditations
Class 1 Accreditation – Singapore Interior Design Accreditation Council (SIDAC)
Archtur is accredited as a Class 1 Interior Design Firm by SIDAC, the highest industry benchmark that recognizes excellence in professionalism, project delivery, and organizational capability.
Businesses We Serve
Hear From Our Satisfied Clients
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1. What types of commercial projects does Archtur work on?We work on a wide range of commercial projects, including restaurants, aesthetic clinics, retail shops, offices and multi-storey commercial facilities. Our process revolves around customising each design to your brand’s identity, operational goals and spatial context for compliance and meaningful user experiences.
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2. Why should I work with a commercial architect firm instead of just a contractor?A commercial architect firm brings strategic design thinking, regulatory expertise and long-term spatial planning to the table, something a contractor alone may not provide. At Archtur, we guide you from concept to authority approvals to build-ready plans for your project to be holistically designed, not just constructed.
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3. Do I need to secure permits before engaging Archtur?No. One of our strengths lies in handling regulatory submissions on your behalf. We manage the entire authority clearance process, such as URA change-of-use, BCA approvals and fire safety. We guarantee that your project complies with all relevant codes and regulations for your peace of mind.
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4. How involved will I be in the design process?Very. Our approach is highly collaborative. We begin with a deep discovery phase where we align on your goals, needs and constraints. Throughout design development and detailing, we maintain open communication and integrate your feedback to ensure the final outcome reflects your vision and priorities.
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5. How long does a typical commercial project take?Timelines vary depending on the scale and complexity of the project. We’ll provide a clear project schedule during the early stages and keep you informed at every milestone.
Ready to Get Started?
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